Branding Workshop

Eternal Design offers a two-hour interactive branding workshop which guide you through the discovery process of determining, clarifying, or rebuilding your brand.

Eternal Design offers a 2-3 hour, one-on-one, interactive branding workshop which guides you through the discovery process of determining, clarifying, or rebuilding your brand.

Put simply, your “brand” is what your prospect thinks of when he or she hears your brand name.  It’s everything the public thinks it knows about your name brand offering—both factual (e.g. It comes in a robin’s-egg-blue box), and emotional (e.g. It’s romantic).  Your brand name exists objectively; people can see it.  It’s fixed.  But your brand exists only in someone’s mind. (Forbes, Dec. 21, 2011)

We often say your brand is “why you do what you do the way you do it.” You communicate your brand through the way you interact with clients and prospects. You communicate your brand through your online presence, printed materials, packaging, and signage. You communicate your brand when you answer someone’s question at a dinner party, “What do you do?”

Eternal Design’s Branding Workshop takes you through establishing the following components to develop your brand:

  • Your Vision—your preferred future, why you’re doing what you’re doing
  • Your Values—your non-negotiable, the solid foundation of your business
  • Your Mission—how you will achieve your vision, the roadmap to get to your preferred future
  • Your Promise—your measurable accountability, what you will always deliver
  • Your Character—your brand’s personality and nature
  • Your Brand Identity Statement—your brand definition, a concise statement that defines why you do what you do the way you do it
The end result is language you will use to communicate your brand and from which you can build a brand identity system. You will leave the branding workshop competent in understanding who you are and confident that you can accurately communicate your brand every time—consistently, clearly, and simply.

Schedule a Branding Workshop for your business’s brand or your personal brand by contacting Eternal Design today!

 

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