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bob   Blog   December 31, 2011  

Why High Quality Print Collateral Matters

What is “print collateral”? Print collateral is a term that includes business marketing items such as business cards, letterhead, capability brochures, fliers, postcards, folders, signage, and more.

In today’s online, paperless world one could make the case that printed material is unnecessary and a low priority for a small business. They could try to argue that point—but they’re flat out wrong.

You and I both know that the personal referral—word of mouth—is one of the best ways to build your business. If I’m looking for a house painter, an attorney, or a mechanic, I’m going to ask my friends and colleagues who they recommend. If a friend tells me about a new restaurant, product, or service they’ve tried, I’m more likely to check it out, too.

I’ll concede that referrals can take place entirely over the Internet, especially through Social Media. But when someone takes your business card or brochure, you’re communicating more than just your contact information. The look, feel, and detail of a high-quality printed marketing piece says that you are a professional. You offer quality work, quality service, and can be trusted.

So take a look at your print collateral. What do your business cards communicate? “You can trust me”? Or, “Yeah, I printed these at home on my old ink jet”? If someone asks you for more information about your services, what do you hand them? A sticky note with your web address? Or an attractive capabilities brochure?

If you’re ready to take your print collateral to the next level, contact Eternal Design today. Because having a custom-printed business card is way better than scribbling your website on the back of a napkin…

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